the balance group / tbg

the balance group /tbg - Social Strategists that create experiences for brands to increase their value and authenticity by shaping conversations. Interactivity allows companies to talk to the people with whom they hope to create relationships by belonging to their community and paying attention. tbg develops brand, content and social strategies through consumer engagement within digital media and interactive & pop-up events.


tbg works with brands to explore concepts that will transform your business and allow you to partner with companies that target the same demographic and lifestyle – tbg is your conduit for effective brand and sales strategies.

In simple terms, tbg helps you talk to people and sell stuff!

tbg liaises with Advertising Agencies, Interactive/Digital Service Providers, Condominium Associations, Property Managers, Event Producers, Brands and Personalities. tbg also represents companies as Spokespeople and for Business Development opportunities.

tbg projects:

•  A Better Way : social retailing project that combines companies looking to meet and create experiences with savvy consumers in their demographic by matching these groups through interactive pop-up events, incentive/loyalty programs and social strategies.
  
• balance detox - custom designed guided  group and individual detox programs for first timers to regular detoxers. Programs includes educational sessions, highest quality of organic fruits and vegetables, detox yoga, guided meditation, and ongoing strategy to incorporate into your lifestyle
  
• Pear Influence – builds and activates networks of Social Influencers. Brands must socialize with consumers. It won’t be enough for brands to craft powerful messages and push them through different media channels. By building direct relationships with Social Influencers leverages your reach and impact within your demographic. Social Influencers give your brand access to participate directly in conversations with consumers and provide more meaningful value exchanges through Social Influence Marketing (SIM).